Guinness World Records is the global authority on all things record-breaking.
But with offices in the UK, US, China, Japan, and the UAE, as well as adjudicators scattered around the world, their brand had become weary and muddled.

The main goal was to infuse their visual identity with excitement, fun, and a sense
of wonder. Bringing the incredible record breakers to the forefront.

Drawing inspiration from the star in the logo, I created a series of stars to celebrate the record breakers, add energy, and highlight how unique each one is
(You’re the star).

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